The question of whether to choose search engine optimization or SEO and pay-per-click or PPC with the aid of a PPC agency is usually brought up when it comes to digital marketing, especially for newly-established companies and small businesses. While the general consensus on the matter is that the former is much less expensive but more time-consuming and the latter is the opposite, it’s an oversimplification. And there’s more to these advertising strategies than meets the eye. And in this article, we will talk about the pros and cons of both to ensure that business owners are better able to make an informed decision on which approach will best fit their respective companies.
Search engine optimization: Benefits and drawbacks
SEO as a digital marketing strategy has been increasing in popularity in recent years, especially with startup companies. And for a very good reason: not only is it considered as having a website that ranks high can go a long way in helping a business enhance its brand recognition. And, in turn, lead to better conversion rates. However, as the saying goes, time is money. And a business won’t see immediate results with search engine optimization. It’s a process, after all. And the desired results won’t just happen overnight.
That’s not to say that the process can’t be sped up. By securing the services of capable SEO experts, a company can bypass the steep learning curve of this approach and generate exposure for its business much quicker than it would have otherwise. However, the cost will be the trade-off in relying on the expertise of specialists. High-quality content and website optimization aren’t exactly cheap, after all.
Advantages and disadvantages of pay-per-click with a PPC agency
Many people consider pay-per-click marketing as simply traditional advertising. However, it’s not quite as simple as the uninformed would lead others to believe. And with the assistance of a Nashville PPC Agency, this method can be an effective way of promoting a website, especially for those that make use of eCommerce to sell their offerings. For starters, this approach can yield quick results, so long as the contact details are clear and the quality of the content and titles are high. And because PPC is buyer-oriented, there’s less uncertainty with it, making it possible to scale up fast so long as the business pays up.
However, even with a capable PPC agency, the pay-per-click method is not without its fair share of disadvantages. Growth, for example, will depend on the company’s budget more than anything else. The business will have far less control over its content too. And it isn’t a strategy that will benefit brand image or recognition.
Should a company choose an SEO or PPC agency?
The choice of whether to go for an SEO or PPC agency ultimately boils down to what the goals of the business are. Each strategy is advantageous in different ways, after all. So, if the company is aiming for brand recognition and online awareness, search engine optimization is its best bet. On the other hand, if the business needs quick sales and doesn’t mind spending a little more to do so, then pay-per-click advertising will get the job done.